Under Armour and Philosophy have joined forces and launched the next social media ready-to-go viral campaign. These two wellness brands have teamed up to tackle an important topic: breathing.
http://www.youtube.com/watch?v=a_QymN_Z9FA
The new campaign includes a video, starring US athletes Kelley O’Hara and Misty Copeland, highlighting the new Under Armour Breathe Bra as well as Philosophy’s oxygenating gel cream.
UA has been dominating the running scene this year – with the rising popularity of their running apparel and shoes, the purchase of Endomondo and MyFitnessPal, and its claim as “the world’s largest digital health and fitness community.”
UA’s newly launched bra claims to be the perfect compression piece, ultra-light, and fitting like a second skin. The built in HeatGear construction ensures minimal over-heating while still providing a contoured natural shape.
Philosophy’s newest “Breathe” line promises to re-oxygenate the skin, recover from daily life and resist aging.
Head over to breathingchangeseverything.com to order your FREE (yes, free) gel cream, snap a picture of how you #dontforgettobreathe and post to Instagrams with the site’s assigned filter.
Expect more good things this spring from these exciting big brands.
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