More DJs, less dads: Catalyzing Toronto’s Running Boom
Quinton Jacobs is a runner I love. He has a job outside the sport and all his work, like Escape to Boston, is done as a volunteer. It’s helped him, running, and so he feels passionately that it can help other people, too.
“Replacing bananas with donuts isn’t rocket science,” says Jacobs, a longtime Toronto-based runner, who has worked with Lululemon and Parkdale Roadrunners and ran the TCS Toronto Waterfront Marathon Sunday with Abdul Hussein, entering his first half marathon with training advice from the Kickback Foundation.
Jacobs has done mountain running all over the world and participated at Comrades in South Africa, but he’s not dreaming of being the next Andre De Grasse or Malindi Elmore. He says the human spirit in everyone is worth celebrating.
“My interest is in exploring the non-traditional runners and telling their stories,” he says. “When we tell stories of regular people, we can draw diverse people together. That’s what running is to me: community.”
The community was out in full force in Toronto and race bibs were sold out, with rumours circulating of illicit bib markets with $600 asking fees and counterfeit bib sales. There were hundreds of people showing up for a Saturday Running Room Shakeout Run and Natasha Wodak autographed copies of her iRun magazine while a line snaked its way from our booth to the Expo stage.
“I run because it makes me a better dad, better husband, better sleeper — it’s a keystone habit,” says Jon Bird, race director of the Servus Calgary Marathon, who says we simply need to remind people outside our sport why we love it so much.
How do we maintain the momentum from Toronto throughout the winter across Canada? The Road2Hope Hamilton Marathon is next month, and there’s the Chilly Half Marathon and Around the Bay early next year. Meanwhile, plans are underway for the fiftieth anniversary this May of the Tamarack Ottawa Race Weekend, alongside big city spring Canadian marathons in Vancouver, Mississauga, and Halifax. Quinton Jacobs believes the more we can make running appealing to the masses, the more the masses will feel invited to our events, which clearly benefit everyone.
Jon Bird sent me a link to a story that came out earlier this month in a neurology journal: a 16-week running program was deemed more effective in combating depression than anti-depressants. Running is good for you. More people are running since COVID. Lots of runners came out this weekend in Toronto. How do we keep them coming back for more?
“People need to see themselves in run clubs and organizations, and that gives people belief that running is for them, too — not just the super elites,” Jacobs says, adding that he first got into running for fast times and racing; then, battling burnout, ditched his Garmin and leaned into the sport for his mental health. “Running teaches us that we can get through the tough parts of life, and keep going,” he says. “We need to tell that story to as many people as we possibly can.”
Quinton mentions Allison Hill at Hill Run Club as a community leader who tells the story of running well. The energy her group brought to the Waterfront Marathon was infectious. It was the same energy Parkdale Roadrunners and Frontrunners and Kardia Athletica brought to the course. They were happy!
It was fun!
“There’s a subtle difference in many of these new run groups from the pre-pandemic formulas to the groups we see now,” says Lynn Bourque, long-time owner of the Runners Shop in Toronto. “Primarily, they are more focused on the social aspect of running and less concerned with being at the front of the pack.”
Lynn says that if half marathon bibs are going to continue to sell over asking price like a waterfront Vancouver home, than Quinton Jacobs is right about broadening running’s appeal: why can’t we have donuts instead of bananas?
Running may need less dads, and more DJs.
“Going to races is a social event now,” Lynn told me. “If we want to keep the sport booming we need to tell that story to as many people as possible: running is good for you — but it’s also fun!”
From Vintage Shops, Copious Amounts of Cafes, and Fantastic Food Places, #ChooseTOCelebrate is the Event Not To Be Missed!
It’s less than a week away from the TCS Toronto Waterfront Marathon and as runners say about training, “The hay is in the barn.” What can participants expect on course on race day and post-race? The run community answered with their ideal race day rundown.
Mike and Maya Anderson, founders of BlackToe Running, ideal #ChooseTOCelebrate race day would look like:
“We will definitely start the day cheering with the BlackToe Running Fun Squad at our King West store, so we can see friends and all the runners as they cruise down Bathurst. Then we will head over to a spot just south of the finish line to help give everyone a little extra encouragement as they fight through those last few hundred metres. Post-race, the party has to continue, likely with a trip to Belgian Moon in Stackt Market where tons of runners gather to rehydrate and celebrate!”
Sarah Jane Deas and Nick Fick, founders of Culture Athletics ideal #ChooseTOCelebrate race day would look like:
Our ideal #ChooseTOCelebrate race day would look like: We’d start our day dropping our daughter off at dance lessons then swinging by Plant Lyfe Cafe to get a chocosplit smoothie and enjoy a vegan Buddha Bowl. We’d then pick up our little dancer (Lily) and join the East End Cheer Station at Boothe and Logan — joining up with so many run crews and local businesses (Culture Athletics, EBRC, Lower-Eastsiders, Run it Run it, Hill Run Club, Leslieville Spin Co and more). We’ll be seeing people twice (28km and 39km), so we’re looking to forward to seeing familiar faces run by a few times. Especially at that 39km mark — it’s so rewarding being an important part of someone’s important day. After that, we all make our way to Eastbound for a well deserved cheeseburger and beer (or chocolate milk)! There’s always so many runners celebrating there afterward, we’ve got to make an appearance and congratulate all our friends that ran (and strangers too haha).
Dave Watson, managing partner, Eastbound Brewing Co. ideal #ChooseTOCelebrate race day would look like:
“It’s a huge day for me! I’ll be running the marathon in this race, so my day really starts the night before. I’d carb load with my favourite rice dish from Tabule Middle Eastern cuisine, followed by a trip to Culture Athletics to grab some of my specialty gels and running nutrition for the race. Then I’d post a shot of my race outfit and bib laid out. You have to show off a bit, so people know what to look for when cheering — then it’s bedtime. I’d wake up early, run the race with a personal best (it’s my first marathon, so it’s automatically a PB!), and join the Eastbound Run Crew along with many other crews from across the city that afternoon at Eastbound Brewing. Brunch until 2pm, it’s one of the best around (I’m biassed), and celebratory beers await! Cheers!”
Dan Grant, co-founder of Bossonova, ideal #ChooseTOCelebrate race day would look like:
“I would start my morning off at Cherry Bomb Coffee on Roncesvalles with a delicious oat milk flat white, followed by a vegan scone and walk over to Lake Shore and the Legion Hill and join RunTOBeer to cheer on 25,000 runners with some fun race day beverages handed out! Then I’d make my way back to Bossonova for a post-race bevi (sic) to celebrate with all my friends that ran that day.”
Lynn Bourque, owner of The Runners Shop, ideal #ChooseTOCelebrate race day would look like:
“My ideal race day starts at The Runners Shop at Bloor and Walmer. It’s the perfect spot to cheer on all the racers! Aromas from the delicious scones and cinnamon buns at Cobs bakery fill the air, the church bells chime from Trinity St. Paul Church and coffee from Slanted Door will give us all the fuel we’ll need to make lots of noise. By The Way Cafe is going to make a great spot for post cheering brunch and later in the afternoon we’ll meet up at The Victory Cafe for a well deserved celebration!!”
Heather Gardner, Founder of Kardia, ideal #ChooseTOCelebrate race day would look like:
“I would start my race weekend with a pre-race adjustment at Harbourfront Chiropractic and then stop by Sculpture Nails for the perfect photo finished manicure. On race morning I join the hyped cheer crews of Kardia, Chix Run the 6ix, and Black Runners of the GTA on the corner of Dan Leckie and Lakeshore! On Monday I’d make my way to Kardia for our foam rolling class — Roll Out — the perfect post-race, post cheer recovery.”
Lauren Roberts, founder of The Running Physio, ideal #ChooseTOCelebrate race day would look like:
“I would wake up extra early to roll out my yoga mat and do some stretches given to me by The Running Physio. I’d slowly enjoy my coffee and get energised for the day. Then I would throw on my favourite sporty sweater from House of Vintage and hop on my bike to cruise through Trinity Bellwoods on my way down to the Lakeshore where I’d meet up with the Parkdale Road Runners to cheer on all the runners and throw some high fives! After the race, I’d stop at Fix Coffee + Bikes for a fresh juice and sandwich and a bottle of race day celebration bubbly!”
Here is a list of cheer stations for the marathon course.
Cheer Site #1 – UofT Cheerleaders. Participants will go by between 8:45am-9:45am.
Cheer Site #2 – Runners Shop x ASICS. Participants will go by between 8:50-9:50am.
Cheer Site #3 – Frontrunners x Queer East Run Crew x Queer Run Crew. Participants will go by here between 8:55am-10:10am.
Cheer Station #4 – Dylan Hennessey. Participants will go by between 8:55am-10:35am.
Cheer Site #5 – Blacktoe x ASICS. Participants will go by between 8:55am-10:30am.
Cheer Site #6 – The Harriers. Participants will go by here from 8:00am-12:20pm.
Cheer Site #7- Stridewise x Runners Academy! Participants will be going by here from 9:00am-12:15pm.
Cheer Site #8 – RunTOBeer! Participants will be going by this cheer station between 9:05-12:00pm
Cheer Site #9 – Marathon Dynamics. Participants will go by between 9:05am-11:50am.
Cheer Site #10 Brampton Benders!
Cheer Site #11 Rogue Runners. Participants will go by between 9:05am-11:35am.
Cheer Site #12 – ME VERSUS ME. Participants will go by between 8:00am-12:35pm.
Cheer Site #14 – Kardia x BRGTA x ChixRunthe6ix. Participants will go by between 8:05am-12:50pm
Cheer Site #13 – York Mills Runners. Participants will go by between 8:00am-12:35pm.
Cheer Site #15 – TCS Cheer Site – Cheer Card Screen! Participants will go by here between 8:10am-12:55pm.
Cheer Site #17 – Mexico. Participants will go by here between 8:05am-1:05pm
Cheer Site #18 – Hill Run Club! Participants will go by this location between 8:10am-1:10pm.
Cheer Site #19 – Jamii Esplanade. Participants will go by here between 9:30am-4pm
Cheer Site #20 – Kickback x Raeden Run Club. Participants will go by here between 9:30am-1:30pm.
Cheer Site #21 – BMW Cheer Site! Participants will go by between 9:40am-3:45pm
Cheer Site #22 – Culture x Eastbound x Lower Eastsiders x ASICS. Participants will go by between 9:40am-3:45pm.
Cheer Site #23 – What is your inspiration?
Cheer Site #24 – Rhythm Works x ChixRunThe6ix! Participants will go by here between 9:45-3:30pm.
Cheer Site #25 – Green Schools Green Future. Participants will go by this location between 9:45am-3:30pm.
Cheer Site #26 – Malvern C.I Brass Band. Participants will go by this location between 9:45am-3:15pm.
Cheer Site #27 – Shout the Band Cheer Site Participants will go by here between 9:50am-3:15pm.
Cheer Site #28 – We Run North York. Participants will go by here between 9:30am-4:00pm.
Click here for an interactive map of the course.
Natasha Wodak’s Endurance: Canada’s Fastest Marathoner Makes Peace with Our Sport
Even before the sun rose on Aug. 7, 2021 in Sapporo, Japan, the day of the Olympic women’s marathon, the heat and humidity was punishing. The course ran through near empty streets, with only a few locals breaking with the edict that all Japanese refrain from crowding the streets during a Games at the height of the uncertainty of the COVID-19 pandemic. The sky was devoid of clouds, and the 88 athletes running down the city’s wide boulevards couldn’t escape the sun. Over 120 years of modern marathon running have proven that temperatures over 15 C transform the distance into a war of attrition and a mental game of survival. By 30K into the race in Sapporo, it was 30 C and the humidity was crushing each athlete like a wet vice grip. Commentators said it was perhaps the most difficult conditions ever for an Olympic marathon.
The perfect day to contemplate quitting.
Going into the race, Natasha Wodak was beginning to wonder if this would be her last professional race. Then 39, the Surrey, B.C. native could have been content capping a pro career at an increasingly uncertain time to make a living at distance running, and her legacy would have been cemented — a 2016 Olympic appearance in the 10,000m, multiple national records on the track and the roads, and, to cap it all off, a brief but competent final act as an Olympic marathoner. But something didn’t sit well with Wodak. It didn’t seem like enough. So, on a scorching hot day in Japan, she kept running.
Hard.
****
Young track athletes dream of one day running a marathon, and seem destined to eventually make the move up to the 42.195-kilometre race. For many of North America’s best runners, it’s a natural progression: from grade school phenom, to collegiate champion, then on to a pro, brand-sponsored training group along with an Olympics appearance or two on the track, with the third and final act running world-class marathons. Wodak was not one of those runners, initially.
“I was not a child running prodigy. I ran my first race with my dad,” Wodak says. “He was a bus driver, and we ran it for fun.” But the experience left an indelible mark, and she enjoyed the freedom of running, joining the school track team in Grade 5. Wodak became the standout track and cross-country runner in her school, but she never won a provincial championship and wasn’t demolishing her provincial competition. “My best finish was third at B.C. High Schools,” she recalls. But her effortless stride and tenacity led her gym teacher to contact Wodak with a cousin, who happened to be one of Canada’s all-time greatest distance runners, Lynn Kanuka.
Kanuka, who won a bronze medal at the 1984 Olympics in the 3,000m, remembers the first time she heard about this kid named Natasha Wodak. “My cousin said, ‘Lynn, you won’t believe this girl I’ve got. She runs like the wind.” Kanuka became a mentor, encouraging Wodak to continue running so long as she enjoyed it, aware of the immense pressures of competing at a higher level.
Wodak was good enough by the end of high school to gain a U.S. scholarship at the University of Arkansas at Little Rock, but only lasted three semesters. Homesick and uncertain about what she wanted, she returned home to Surrey. In 2001, she began taking classes at nearby Simon Fraser University, studying criminology and joined the team as a walk on. “I never won a title. I never made a national team,” she says. “I was still partying a lot, having fun.”
After university, Wodak applied to become a police officer, but was deferred for two years. While she waited for a career opportunity, she became listless, searching for purpose and belonging, but never considered running more seriously, as she assumed that after college, if you didn’t make the Olympics, your running career was a non-starter.
“I was lost, wondering, What do I want to do with my life?”
She began working as a server at a local restaurant, a job she would hold down for the next eight years. In late 2009, missing the structure and simple joy of running, she started showing up at SFU team practices. “I realized that I had unfinished business,” she says. “I could do more, and become good if I just committed myself to it.”
Wodak continued to train with her old college coach Brit Townsend, joined a well respected local club, the Prairie Inn Harriers, and started competing in local races. She quickly emerged as a fierce competitor, winning the Vancouver Sun Run 10K, and translating her relentless approach to racing to two selections for national cross-country teams.
In January 2013, Wodak was extremely fit, and decided to run in her club’s local race, the Pioneer 8K. Wearing black tights and a long sleeve with the club’s black, red and white singlet overtop, Wodak appeared a runner possessed as she slashed through the barren roads on the outskirts of Victoria. She was so focused that she nearly missed breaking the tape. Her time of 25:28 was puzzlingly fast for those outside of the B.C. running scene. Even Wodak admits, looking back, that she was surprised by what she’d just unlocked. “I was like, Whoa, what is going on? I remember actually saying to myself, ‘What the fuck?’ when I saw the time as I crossed the finish line.” As the 8K isn’t a formal distance with known national records, it took some time before it was reported that Wodak had demolished the previous mark, and this led to a fledgling career as a distance runner.
Wodak began to race more across the country, and with it came the pressure to perform, the near impossibility of balancing a full-time job with the workload of being an elite runner, while also in the midst of a painful divorce. Her running was winning her races, getting her attention on social media and generating extra income from small cash prizes, but the 32-year-old doubted herself as she watched her peers achieve a different set of milestones: hitting their stride with their careers, earning increasingly more money and putting down payments on houses in the Vancouver area. As she was ascending as a runner, Wodak began to feel as though the rest of her life was in free fall.
It was during this time that she also knew she had to make a move from her training environment at SFU. Wodak was running longer distances, and her college coach, Brit Townsend, was more of a middle distance specialist. At the time, the obvious fit was a move to coach Richard Lee and the B.C. Endurance Project (BCEP). On paper, the emerging powerhouse group seemed like the perfect fit: Lee had a reputation as a brilliant distance coach, and he had a stable of talented young athletes. Wodak slotted in, eager to prove her worth and commitment to her emerging career as a distance runner.
She and Lee decided to up her weekly mileage and overall workload, focusing on the Toronto Waterfront Marathon that October for her debut at the distance. Although Wodak says her first year with BCEP was a positive experience, she began to fear that it was not the right group for her, philosophically. “The dynamic with BCEP was not fun,” Wodak says. Lee took a more restrained and less emotionally engaged or overtly positive approach, and Wodak noticed the team’s culture echoed this tone, ultimately becoming a negative, divisive environment. “It was weird vibes,” she says. “I suppose it became a toxic culture.” But Wodak continued to show improvement, and she kept being told that this group was the best fit, so she buried herself in her training, ignoring the mounting anxiety and discomfort she felt.
Her first marathon seemed like a success. She crossed the finish line 10th overall on a day when the Canadian national record was reset for the first time in 28 years at 2:28:00 by friend and occasional training partner Lanni Marchant. Wodak was visibly suffering as she crossed the finish line, and yet in a prophetic sign of things to come, she ran a near even second half to her opening 21.1K, showing an extraordinary patience and determination, two vital and rare traits found only in the finest marathoners. She clocked in at 2:35:16, promising.
“That first marathon was an experiment, and a brutal challenge,” she says. “I was friends with Lanni and motivated by what she was doing, but the way I approached training, I was just so tired. It didn’t feel right. And when I finished that marathon I was broken. That success and what I had to trade off in order to get it caught up to me the following year — and for a long while after that — physically and mentally.”
Wodak was struggling badly with severe plantar fasciitis. She was also suffering in silence mentally, becoming increasingly hard on herself as she continued to face setbacks. During this period, her relationship with her coach, Richard Lee, also became strained. Wodak was convinced the marathon was more than she could handle, and returned her focus to the 10,000m and shorter road races.
By the beginning of 2016, her relationship with Lee came to a crossroads. “Richard and I had serious conversations about me getting my shit together,” she says. “We never found a way to communicate.”
Wodak admits that after a year of chronic injuries and little mental support, she was in a profoundly dark place, quietly struggling with the uncertainty of what was in store. “In 2015 and even going into 2016, I was partying more than I should have,” she says. “I was single but injured, trying to have fun.”
She managed to string together enough weeks of training in 2016 to make her first Olympic team in the 10,000m, a childhood dream, but the reality of the life of an elite track athlete in Canada didn’t match the childhood fantasy. “I wasn’t receiving funding from Athletics Canada, I was serving full time, and all my friends were having baby number two.” Wodak started to wonder if she would make it to another Games. She was 34, battling seemingly endless injuries, and four years seemed like a long time.
Unreal Rio and the Olympic Games
Wodak describes the actuality of standing on the track in the Olympic Stadium in Rio and then finding herself in the midst of what was supposed to be the race of her life as strange and surreal as an anxious dream. “Suddenly you realize that you’re there, and it’s happening,” she says, “But it’s not how you imagined it — then it’s done.” After the race, she found her parents and said, “I’m relieved it’s over,” and began to cry.
A month after the Olympics, one of Wodak’s high school teachers asked her to speak to a class about her experience as an Olympian. After she delivered a monologue about following one’s dreams and not giving up, a student asked a pointed question: ‘Was it worth it?’ Wodak hesitated. “Then I found myself saying, ‘I don’t know.’ I wasn’t sure if all the heartache and stress was worth it. And I can’t tell these kids the truth: I’m 34 at the time, I’m single, I’m living in a basement apartment with a roommate. You think making the Olympics is supposed to make me feel better about myself, but it didn’t — and running wasn’t filling that void.”
After Rio, her modest contract with ASICS ended and the company opted not to renew. She was also injured, again. And then the bottom fell out of her structure as an athlete after one conversation with her coach. “Richard more or less said I was uncoachable,” she says.
Unsure what to do, Wodak contacted her longtime mentor, Lynn Kanuka. “I could tell that she wasn’t enjoying running,” Kanuka says. “I invited her over to talk. It was more about giving her guidance. She said, ‘Maybe I’m done.’” Kanuka said maybe she should approach running differently. “And Natasha blurts out, Why don’t you coach me?” Kanuka was taken aback, but accepted the challenge, cautioning her that this would be a lengthy process. “My goal was to find her a happy place again in running before we talked about goals,” says Kanuka of those first months in 2017. “She needed to love to run again. She forgot how to love it.”
Wodak also met another person who would play a crucial role in her life. “A friend set me up on a blind date with this doctor,” she says of her first encounter with Dr. Alan Baggoo, an orthopedic surgeon in North Vancouver. Baggoo was also a passionate runner, and they became inseparable. “He was so kind from the beginning,” she says. “On one of our first dates he even offered to look at a MRI I had recently done.” Baggoo identified that she needed surgery, had osteoarthritis, with a bone fragment chipped off.
Throughout 2017, Kanuka says she decided to take the pressure off and “just run free and easy,” with very mild workouts, including light fartleks and pickups. “We waited for her body to respond on its own terms,” Kanuka says, “and it did.” Kanuka created a relaxed environment. “We’d invite out Alan and I’d have a couple high school students I coached join us, and I would say to Natasha, “Just go out and run it, and when you’re fit you’ll run it well.’”
During this rebuilding phase Wodak also began working to address her anxiety and periodic struggles with depression. “It can be hard for her to stop those negative thoughts from creeping in,” says Kanuka. “But if she approaches her relationship to running from a positive place and is able to enjoy what she’s doing, she can keep those voices at bay.”
Wodak represented Canada again at the 2017 World Championships in London, placing a respectable 16th in the 10,000m. She followed that in 2018 with a Commonwealth Games appearance in Australia. In 2019, Wodak dominated the Pan Am Games 10,000m, winning gold, and then later that year ran the World Championships in Doha, Qatar, placing 17th overall. Wodak had strung together a few consistent and meaningful years, accruing further international experience on the biggest stages, and she seemed destined for another shot at running an Olympic 10,000m final in Tokyo. In January 2020, she set a new Canadian half-marathon record, and seemed primed to run very fast that summer. Then came COVID-19.
Wodak’s Marathon Project
By August 2020, with no other racing opportunities, Wodak heard about the Marathon Project, a one-off event to be held in Arizona in December specifically for elite distance runners to have a shot at running an Olympic qualifying standard, in the hope that the Games would still proceed the following year. “I began to think, “It’s now or never,” says Wodak about the marathon. “At the time, it was actually plan B, and my intention was to eventually qualify for the 10,000m and focus on that instead.”
Wodak pitched the idea to Kanuka, and the two got to work on constructing a plan. Kanuka had never run a marathon, and Wodak had only previously run about 140K a week at her peak, far less than the typical elite marathoner. “ The first marathon she was hurt and not having fun, but still did well,” says Kanuka.
We decided that the second marathon would be a different experience in every way.
Wodak began offsetting her lower mileage starting point with several elliptical sessions a week. “We decided to make it a progression and not push it too hard all the time,” says Kanuka. “She’s got an intensity to her. There’s nothing you can’t ask her to do that she won’t try. The hardest thing was holding her back.”
Wodak says she leaned heavily on her network of colleagues and friends in the running community: Lyndsay Tessier, who finished ninth at the 2019 World Championship marathon; Lanni Marchant, who doubled in the 10,000m and marathon at the 2016 Olympics; Krista DuChene, who ran the marathon in Rio at 39; and Dayna Pidhorsky, who had qualified for Tokyo in the fall of 2019. She also began training periodically with Malindi Elmore, whom Wodak had raced back in high school. Elmore went on to run the 1,500m at the 2004 Olympics, but like Wodak, took a multi-year hiatus from the sport before returning in her 30s. Elmore grabbed the second of three Olympic marathon spots just before the pandemic hit, running a Canadian record 2:24:50 in Houston at age 39.
As Wodak was running workout PBs and feeling confident, she began to realize that she was now a different sort of runner—perhaps the runner she’d always been destined to become. “I had done my time in the 10,000m,” she says. “I thought it would be cool to run the Olympic marathon. I was excited about what was to come. I felt really healthy — a new Natasha.”
In Arizona at the Marathon Project, Wodak was one of the surprise performers, finishing in 2:26:19, and making it look relatively effortless. It qualified her for the Tokyo Olympics.
The Quarantine Games
Everything about the 2020 Tokyo Olympics was disorienting. For one, it took place in 2021, but the IOC insisted on continuing to refer to it as the 2020 Olympics. The marathon itself also did not take place in the host city, but was moved 1,150 kilometres north to Sapporo, in the hope that it would be cooler on race morning. It was not. There would be no fans allowed on course, creating a somber, post-apocalyptic mood. The Japanese government maintained extreme restrictions throughout the Games, including a 19-day quarantine for all athletes, who were expected to leave immediately after finishing their event. When Wodak arrived at the Canadian team hotel in Sapporo, she was tested and ushered up to her room, passing by a security guard stationed on her floor to ensure she and other athletes would not leave, save for a sanctioned daily run in the immediate area. Luckily, Malindi Elmore’s room was next door.
“We set up my space as a viewing room, watching the Games on TV,” says Elmore. “We’re compatible — process oriented, patient, and both of us liked keeping things fun. We have a similar training and race day philosophy.”
Wodak felt an added comfort knowing she was going to toe the line with Elmore, who she lovingly refers to as “Mamma Malindi,” even though they are less than two years apart in age. “We had trained together, and did a key session together and ran stride for stride about five weeks out,” says Wodak. ”The plan in Sapporo was we’d stay together for the first half, and then every woman for herself.”
For the first 20K in Sapporo, both Wodak and Elmore ran with a large group of athletes carefully dolling out their effort. Then, Elmore made a move, and gapped Wodak at the halfway mark. “I could have panicked,” says Wodak, “but I stayed calm and maintained my pace, and by 25K I was passing people, too.” Elmore maintained her lead all the way to the finish line, coming in ninth overall, but Wodak was less than a minute behind in 2:31:41, placing 13th. Besides powerhouse Kenya (which won both gold and silver), Elmore and Wodak were the best performing duo in the race. “Natasha is one of the most feisty athletes I know,” says Elmore. “She can put herself in a deep, dark place and handle it, and that’s a rare ability.”
In the end, Wodak and Elmore managed to make their way together to Tokyo, spending one evening in the Olympic Village before their abbreviated Games experience came to an end. Wodak was satisfied she’d not given up on herself during the most punishing moments late in the Sapporo race, and was still wondering if this would become her last run as a professional. “We were having sundaes and wine on our one night in the Olympic Village, and out of nowhere, Malindi looked at me and said, “So, Paris. Let’s go to Paris,” Wodak recalls, shocked by Elmore’s determined attitude. But this “why not us?” attitude resonated.
Elmore says she’d picked up on Wodak’s somber mood that night. “At one point, I was thinking the same way as I sensed Natasha was going into Tokyo,” says Elmore. “The thought is, ‘Let’s gracefully move on from the sport.’ But why? We’re still running at our absolute best, still getting so much support. Why should we be defined by a number on our birth certificates? Last year, Sinead Diver ran 2:21 just shy of her 46th birthday. I don’t know what we’re capable of, so why impose these artificial barriers?”
By the time Wodak finished her glass of wine in the Olympic Village, she started to see the next three years as an opportunity, not an end.
An Opportunity to Run Faster
Shortly after Tokyo, Kanuka broke the news to Wodak that she would be retiring. “When I first took her on I said that I can’t see further than the Tokyo Olympics,” says Kanuka. “This sport, which I love, has governed my life since I was 18. I wanted to experience other things. It wouldn’t have been fair to her.”
Wodak and Kanuka began working on a succession plan, and one name immediately came to mind: Trent Stellingwerff. The noted exercise physiologist and coach had worked with Wodak and other marathoners in the past in his capacity at Athletics Canada, leveraging his research findings to prepare distance runners for various aspects of performance, including the heat of Doha and Tokyo.
Stellingwerff immediately felt like “the right fit” as her coach when they got to in the fall of 2021. “Like Lynn, he allows a lot of input,” Wodak says. “Trent is a scientist, so I’ve been learning a lot. But he’s a feminist too, and he’s in touch with the mental side of running and life in general. We talk easily about emotions.”
Wodak’s twin goals for the three year gap between Games were to lower Elmore’s national record of 2:24:50, and then position herself to qualify for Paris. “It’s a massive jump when you’re at the pointy end of the performance curve,” says Stellingwerff of getting an athlete from 2:26 to 2:24 and beyond. “That said, Natasha is a diligent athlete and student of the sport. She showed up with a few years of training logs for me to pour over. Right away, we saw some rhythms in there and opportunities to make improvements. I’m constantly saying to athletes that a gap is a gift. It’s an opportunity to run faster.”
Under Stellingwerff, Wodak has maintained her high volume of cross training, primarily on the elliptical. “She’s not running any more mileage than she did with Lynn,” says Stellingwerff, “but she’s doing 30-plus [kilometre] days that are bigger and emphasizing threshold half-marathon work on tired legs: a 2-hour to 2:20 workout, with the last portion at half-marathon pace.”
And although Wodak now does most of her training on her own, she’s become a part of a loose network of world-beating athletes affiliated with Stellingwerff, including Gabriela DuBues-Stafford, who now lives and trains in Victoria. Wodak also reunited with ASICS in 2021, with the brand paying her a living wage and offering her what she describes as “the most support she’s ever received,” including a significant cash bonus if she could break the Canadian marathon record in the company’s super shoes.
Wodak is also now taking each marathon as it comes, adopting Stellingwerff’s patient, methodical approach, even if she doesn’t achieve her primary goals. A case in point was the 2022 Boston Marathon, Wodak’s first marathon under his guidance. “Boston beat me up,” Wodak says with a laugh. She ran the first few kilometres in the large lead pack, along with Malindi Elmore. But Wodak faded to a 19th place finish. “You can fake an 800m on a bad day, but you can’t in a marathon,” says Stellingwerff. Wodak says her new approach to running and competing has allowed her to rebound quickly, physically and mentally. “As a veteran athlete, I didn’t sit and pout, and I’m proud of that.”
Sleepless in Berlin
“Coming out of Boston, I told myself, ‘That was my shitty marathon,’” says Wodak. “I had been on and off birth control—one thing that was really important was getting off birth control.” So she and Stellingwerff made a number of adjustments and set the target as Berlin, the race that has facilitated more world and national records than any course in the world.
Wodak did most of her training in the Glen Valley area of Langley, B.C. throughout the spring and summer of 2022. “ Everything was clicking,” says Wodak. “Lynn came out for a lot of sessions, and also I went to Victoria and trained with Trent. I felt surrounded by a great team and knew what I was doing.”
Wodak arrived eight days before the race in September of 2022, and occupied an AirBnb on her own. “I was so fit, and so nervous because I was so fit,” says Wodak. “It felt too good to be true.”
One other adjustment that Stellingwerff has made to Wodak’s approach is to practice everything in advance — eating three hours beforehand, having a race day temperature plan, preparing for jet lag, mimicking the course in training, rehearsing the pre-race and on-course fuelling, and having a detailed race plan. But the nine-hour time difference between B.C. and Berlin haunted Wodak for the week leading up to marathon Sunday. “I wasn’t sleeping. I was waking up super early — four-five in the morning.” But the day before the race several days of little sleep caught up to her.
“I was racked with anxiety, crying,” she says. She put in a phone call to her friend, Lindsay Tessier, talking through the Berlin experience, and spent the day with Alan Baggoo, now her partner of many years and a source of stability, reassurance and unconditional love, who came to Berlin to support Wodak on her quest to break the Canadian record. That night, she was able to quiet her mind, remind herself of how happy, healthy and fit she was, and finally get a few hours of desperately needed sleep.
On race day, Wodak methodically followed her well rehearsed plan. This included connecting with her pacer at the start line, an American living in Berlin named Tony Tomsich. He was tasked with navigating her through the chaotic beginnings of a Marathon Major so that they could settle into a controlled but very fast 2:24 pace. Wodak paid Thomas out of her own pocket to set her up for success: $800 to take her halfway in 1:12, and then a few hundred more if he could get her on time to the finish line. “It’s a strange relationship, running with a pacer,” she says. ”You have to place so much trust in this person you don’t really know. But I realized I had to trust him, as I had no other choice. Luckily, he was such a great pacer. I turned the auto pace on my watch off, and just went with every 5K split. At one point there were 10 guys hanging out with us, so clearly we were doing something right.”
But Wodak was dealt another curveball when her bottles were not present at the first two tables, a crucial threat to a marathon run with such a razor thin margin for error in both pacing and fueling. “I took a Maurten for the first time ever in that race,” she says. “And I was like, “Hopefully I don’t shit my pants!”
At 25K, Wodak was feeling oddly energetic and relaxed, so she asked her pacer if he could increase their speed. By the time they hit 30K, Wodak knew she was running the race of her life. “We went 16:37 and 16:36 for my last two 5Ks. We were sprinting through the city of Berlin. It was so much fun. The marathon is so often about patience, patience, patience. But this was really fun.
There are very few moments when you feel good in a marathon, feel like you’re flying. I will always treasure that moment.
Wodak finished in 2:23:12, running the second half of the marathon over a minute faster than the first 21.1K — and lowering the Canadian record by one minute, thirty-eight seconds.
From Budapest to Paris
“After Berlin, I said on Twitter that she messed up my pace algorithm because she ran about 75 seconds faster than my outside prediction,” Stellingwerff says with a laugh. “I thought on a special day she could get to 2:24 low. I respect the beast that is the marathon perhaps a little too much. There’s a head attached to the body, and there’s a large emotional and confidence piece that plays a big role in performance. The link is way stronger than we currently know.”
After an illness derailed her plan to run London this past spring, Wodak had to be strategic in how she would approach the next 12 months in order to qualify for the 2024 Paris Olympics, but also have the time to properly prepare for her end goal. So, she decided to run the World Athletics Championship marathon in Budapest this past August. If the weather were mild on race day, Wodak would have an opportunity to run a fast time with a world-class field, and possibly place high enough in the race to achieve auto-qualification for the Games.
Both Stellingwerff and Wodak felt she was in the shape of her life, perhaps capable of 2:22:30 in ideal conditions. But it was unusually hot and humid on the start line. “Budapest was a good day, just not my best day,” says Wodak, who finished 15th place in 2:30:09. “The bigger picture is that I went to World Championships, I was 15th in the world, I ran my race plan, I had an amazing experience, I had my family there, Alan there. I look back and I am grateful that I am healthy, gave it my all, and hopefully inspiring other women. I want to show young Canadian women that we’re going to fight for top 10, not just going to participate. I go to compete.”
She now must run under the qualifying time of 2:26:50, and also be one of the three fastest Canadian women during the qualifying window. (Her Tokyo teammate and friend Malindi Elmore opted to skip the World Championships and qualified in Berlin instead.)
“It’s now all about Paris,” says Wodak, who says she’s leaning towards either running the Houston Marathon in January, or the Tokyo Marathon in March. “The majority of Canadian women will be running a marathon this fall,” Wodak points out. “By no means will I go out and try to run a Canadian record in 2024, but I still want to run a good time and be competitive, knowing I have to get under 2:26.”
Wodak has started thinking about her future beyond Paris and has started working with a small group of athletes in a coaching capacity. “I coach seven women, aged 29 to 45. They are all running PBs. I text them workouts and training weekly,” she says of the fledgling group. “I think it will be what I do when I’m done competing. It comes down to surrounding yourself with the right people. Having goals, people you trust, a coach you trust and people that believe in you. We call ourselves Fierce Athletics.”
And what if Wodak doesn’t qualify for a third Games in 2024? Wodak was surprisingly positive about whatever the outcome may be. “If Paris doesn’t work out, I’ll go to Berlin and try to run a new Canadian record,” she says. “I won’t let it get me down. I’ve done so well in my career, and I can’t be disappointed in myself if I give it my all. Whatever happens, I’m looking forward to what’s next.”
Top first, second, fourth and fifth photos by Todd Duncan. iRun photographs by Peter Power. Race photos by Victah Sailor for the Tamarack Ottawa Race Weekend. Other photographs courtesy of Natasha Wodak.
The Runner’s Choice for Financial Advice
Long distance runners know about maintaining a steady pace. As we run, it’s about consistency, patience and endurance. Achieving your financial goals is like running a marathon. It requires the same dedication, planning and commitment as a race. Some of your goals are short-term and others medium and long-term. So, the whole process of investing for goals is an ongoing and continuous journey, not just a few transactions. What you need to remember is that your objective is not about being the fastest runner over the distance but to maintain a steady pace for your marathon.
Set your goals, prioritise them to develop a strategy so you can start investing your money in six steps.
- Start with a plan – (this is no different than training for a 5km, 10km, or Marathon)
The plan starts with a distance goal in mind — 5km, 10km, half marathon or 42.2km. Any one of those distances start with a single step. Sometimes the hardest part of the workout is deciding to start. But by putting on your shoes and lacing them up you have a call to action for a run. Similarly, investing can be overwhelming for investors as they often suffer because they tend to worry about the unknown. If you are an investor (or are thinking about investing), the best advice you can get is to start with a single step towards your financial journey.
Now that we have a plan…we are going to run!
- Create a training log – (financial training will also work for you)
Not all runners are the same so the same training log cannot be used for all. If you are a natural runner and have a running base then you can jump into training, full force. But if you are less experienced in your training, you will need time to progress. This is very much like investing. If you are experienced and have a knowledgeable understanding of investing you can jump right into the process of investing. But if you are like most and do not have the understanding of investing then getting started will require the knowledge of your limitations. Once that information is in place it’s like a training log – the correct amount of investing can be done to start you down the path of creating a solid financial base thus creating the foundations of a solid financial plan.
- Run your own race (invest in a way that works for your future goals)
On race day, you never know what the other people’s goals are around you. They don’t matter. Some are trying to set a new personal best time, while others are just trying to finish. You don’t compete with other runners. Ultimately, you’re only competing with yourself to have your best race. The same is true with investing. If your best friend is putting all their money into Amazon, Google, or Gaming stocks – that may not be the best approach for you. Investments are based on your personalized future plan, which you create for your financial success and it probably will not look like the investing plan of the person next to you.
- Your training discipline determines how you feel on race day (disciplined investing is always a great strategy)
Running week after week is gruelling, but discipline can provide you the result you want on race day. The same can be said for investing — you have to be disciplined in your approach to your investing goals. Understanding that your current investment plan is all about building a future and sticking to the plan with discipline. There will be setbacks — there are always peaks and valleys — but the long-term goal remains the same.
- Pace yourself (investing for the long term always leads to your financial success)
When you reach your running goals after all the training is done, you realize it’s all about pacing. In investing, the same principle applies. You are in this race for a long time stay true to your goals and financial success. Add to your portfolio in a measured ways. You may never land the hot tip that leads to instant financial success. Just as sprinting the first two kilometre in your race will only lead to suffering down the road.
Be wise. Be smart. Invest in your future for the Long Run.
Finally…
- Plan for the unexpected (the market is volatile, your reaction does not have to be)
A stress fracture or other injury’s during training, yucky race day weather, cramping at halfway mark, having to walk, running out fuel — these are all real obstacles runners face. Along your investment journey, there will be recessions, bear markets, countless liquidity crises, bank failures, rate hikes, inflation, even deflation — just to name a few events that can trip up an investor. You can’t control the volatility of the markets, but you can control your reaction to it. Your portfolio is based on your assessment and personal needs to stay invested for the long run. That’s what I help my clients see: their ultimate finish line and end results. It’s what I love most about running, and my work. To see how our programs work and build your own free personalized asset map, please join me, and click here.
Winston Cook will be at the iRun booth at the TCS Toronto Waterfront Marathon on Friday the 13th at 4pm and Saturday the 14th around 330pm. Stop by and say hello.
87 Road Running Tips for Happy Race Day
My good friend is running his first half marathon this Sunday at the TCS Toronto Waterfront Marathon and he watches my kids sometimes and I really want him to do well. I gave him my book, with thousands of tips, but he hasn’t opened it. Despite that, I still want him to do well. And so, in addition to all of you, this is for him: tips for a successful road race.
Lots of things about road racing are unpredictable. But there are lots of things that you can control. Here’s a little checklist for you wherever you are and for whenever you’re next racing — a handy dandy guide to running your happiest race.
87. Please get your bib before race morning.
86. And spend some time at the Expo. Meet other runners; soak in the vibe.
85. Pick up the new issue of iRun!!!
84. And definitely figure out your pace group. You’ll want to make an estimated finishing time, and then figure out how fast you should aim to run each kilometre.
83. Corrals, I should add, for the newbies (welcome!) are designed by estimated finishing time. You do not want to be in the wrong corral.
82. And, if you’re not sure, be conservative. It is much better to pass slower runners and speed up as the race progresses than be up front and have a procession of racers pass you like you’re standing still. Caution, at the start, wins the race.
81. A good way to predict your estimated finish time is to learn your split after five kilometres, then work out the math.
80. Note: you’ll run faster on race day than you’ve ever run before. But let that come as a happy surprise rather than a jarring disappointment.
79. The goal here is, since you paid for this, you’re not getting paid: have fun.
78. Fun is found in graceful completion, like Kathleen and Rachel, above. Thus, race conservatively, sputtering out — unintended walking, uncomfortable limping, being carried off the course (all things I’ve done) — leads one wanting to never, ever do this again.
77. And we want the goal of this race to be your doing it again.
76. And again. And again.
75. So please figure out how you’re getting to the start line before race day.
74. And figure out what you’re wearing, too.
73. It’s OK to wear new shoes on race day, but better, I think, if you try them out once before the big event.
72. You want your shoes to feel springy and fresh but the idea is to limit surprises. No new gels, breakfasts, sneakers, strategies, playlists or stretches. Practice makes perfect, or as least as close to perfect as we imperfect animals can possibly come.
71. Temperatures are dropping. Rain’s on the forecast. Sometimes, there’s wind. Do you know what you’ll wear?
70. Hats and gloves are a good idea. They can always be ditched and it’s wise to have a throwaway trash bag or old sweatshirt. Sucks getting cold before the race starts.
69. Know that you’ll probably change your mind 500 times between now and race day about your outfit. That’s part of the fun!
68. Write a mantra down on your hands. I Won’t Back Down is mine.
67. And repeat the mantra again and again.
66. Though not to the point of losing perspective: FUN. This is FUN. It’s EXCITING, an inessential.
65. Plus, that mentality will enhance your performance. A jumble of nerves slows you down.
64. Let’s talk about food. No sausage and onion pizzas the night before your big event.
63. And don’t go out the night before. You’re not 19. (And, if you are, you’d be a much faster 19-year-old if you got a proper night’s rest). You probably won’t sleep well the night before, that’s OK. It’s about the rest you get that whole week.
62. Also: spaghetti is a great meal the night before a big race.
61. I also like rice, fish and potatoes.
60. Think salads and tuna, peanut butter and jelly, and turkey; eliminate lots of dairy, sugar and junk food.
59. You want to feel lean when you arrive at the start line. Don’t feel the need to stuff yourself leading into the race.
58. Breakfast before the race is important. It’s hard eating three hours before a race if your event starts at 8am (try though!)
57. These things don’t have to be perfect; just be mindful. Shoot to eat a few hours before the race begins.
56. I like bagels with peanut butter, orange juice, coffee, and a banana.
55. No need to pig out. Eat well, and eat early, and eat conservatively: and, if it’s a destination race, plan this stuff a little more detailed in advance.
54. Last night I added Free Bird to my playlist. This week I also added Maps by the Yea Yea Yeahs. Get your playlist together.
53. And own your technology. This year, I’m trying the Apple Watch Series 8 and AirPods. New stuff for me. I’ve been practicing how to set the watch and get the AirPods in.
52. Things that seem easy in your kitchen are tricky when you’re exhausted and running as fast as you can.
51. I also enjoy stocking my fridge with stuff for AFTER my race. And yeah, that includes whisky and beer.
50. Make your race weekend different from every other weekend. That’s the point of these things. Lean in.
49. Races only give back as much as you put in.
48. And please arrive early to the starting line.
47. Hit a port-a-pottie; find your pace group, and breathe.
46. High five the runner beside you and when the announcer introduces the elites in our presence — cheer your head off.
45. Imagine playing a baseball game at Yankee Stadium.
44. Running the Waterfront Marathon on the same course as Ethiopian and Kenyan Olympians — not to mention Canadians stars — is the exact same thing.
43. When the race starts, exhale.
42. People fall down at the very beginning. Mind your steps when you first break out of the gate.
41. Pay attention. Soak it in.
40. Like my daughter says: We’re doing it!! After all that nervous anticipation — now that you’ve started, like Forrest Gump, you’re running, relax.
39. Let your training do the work.
38. It’s good to push, good to be alert, but stay comfortable.
37. Be mindful of your pace group, and don’t feel the need to try too hard. Endurance racing is about just that: endurance.
36. Run wisely. Stay with your pace group. Stay calm.
35. It’s OK to chitchat but read the room. Don’t annoy everyone in your vicinity, and don’t be overconfident.
34. Chill is good.
33. And be sure to drink some water or sport drink and take gels.
32. Rule of thumb? Even if it’s cool, use fluids at every other water station. Take a gel every 5K.
31. Your body will thank you.
30. Taking the gels and the water will also help you feel in control. That’s what we’re after: a feeling of control out there on the race course.
29. Countdown the kilometres to the finish line. Each one eliminated is one less moment you’ll have at this race.
28. Gratitude and appreciation.
27. This is a GIFT.
26. If (or when) the pain comes, breath. Just ask Trevor. Pictured above. Most likely, it will pass. Remain in your game plan. Stay calm.
25. Often times the worst bits are only temporary. Try to focus on your form.
24. Lift you knees, keep your back straight. Keep your head up. Arms tucked to your body.
23. Smile.
22. You got this. Keep going.
21. What I do is save my music for the second half of the race. I don’t even turn it on until 25K.
20. And then I have to be careful not to speed up too early. Again, everything is about remaining in control.
19. So break the race is broken down into sections. You don’t have to run a full half marathon. It’s just a little more than four 5Ks.
18. And you’ve run plenty of those.
17. See, it’s easier if you have little goals along the way to your big goal. You want the race to remain easy for as long as possible.
16. It’s nice if you have friends along the course cheering for you, but everyone gathered is here for the same thing. This is a friendly environment. Add to it.
15. High five a kid.
14. Other than maybe karaoke — and that’s a big maybe — when else will there be people applauding you? Drink it in.
13. It will give you FINISH LINE energy.
12. As you get closer to the finish, dig in.
11. Ever see my 9-year-old (pictured below) run a race and see the ending? He takes off like a horse hearing fireworks.
10. Channel that compulsive energy.
9. Leave nothing on the course. When you’re less than five kilometres from the finish line, this is when the race begins.
8. Remember your mantra. Remember when you bought those expensive shoes. Remember downloading Free Bird.
7. Now is when training is over and heart kicks in.
6. Pass someone. Passing people will wake you up and make you competitive and get those motors turned all the way on.
5. It becomes addictive. Do it, then again — do it once more.
4. Now you’re approaching the finish line. Now you hear cheers and yelling. Now you’re approaching the end.
3. Go, baby, go!
2. Arms up in the air when you cross that line, and keep moving as you make your way beneath the timer and through the chute.
1. Load up on bagels and bananas and drink the coolest water of your life, you did it. You finished. You conquered.
00000. You won.
-1. Now sign up for your next race, and do the whole wonderful thing over again. You’re a runner. This is fun.
Top photograph of Ben Flanagan, and picture of Trevor Hofbauer, by Victah Sailor. Other photographs courtesy of the Calgary Marathon, Stacey Munro (Go Stacey!) and Sporting Life 10K.
Explore Without a Second Thought in the ASICS GT-2000 12
What is just as exciting as autumn racing? Breaking in a pair of new shoes! I was super stoked to run in the new ASICS GT-2000 12, until I hurt my back. I waited a few days from the time the pain in my lower back subsided before running again.
As it happens, I didn’t have to worry about the pain in my lower back when I bent over to put on my shoes. Not only did my feet slip easily into the shoes thanks to the engineered mesh uppers, but the ortholite sockliner also provides a snug fit.
Running in the city on gravel or pavement, on smooth or undulating terrain, the ASICS GT-2000 12 shoes now offer a full length FF BLAST Plus midsole using their PureGEL technology for greater cushioning and push off.
For my first run, the shoe offered a good amount of cushioning so that I didn’t think twice about running 25K in the shoes for the first run right out of the box.
I don’t have to worry about going over with my wonky ankles as ASICS has redesigned the geometry of the shoe offering a wider basenet and increased heel bevel for better heel to toe transition. What this does is keep my landing balanced on those sudden uneven surfaces on the road.
I love the new colourway—white, minty green with pink accents. As my running peep said, “I can see you a mile away in those shoes!”
To sum up, the shoes are steadfast. I can run anywhere, anytime in the new GT-2000 12, on road or off road, in sunshine or rain. And I can explore without issue in my GT- 2000 12.
Now to restart a strength training regiment to fix my back.
Get your pair online here or at your local running retailer.
Death of a Small Town Running Shoe Store
Running shoe stores are a business but they’re not selling widgets, they’re selling dreams. Last month, the Runners Den in Paris, Ontario, was demolished and its community is still processing what that means.
“It’s devastating,” says Michael Hamilton, a longtime friend of the store who helped organize their long runs, destination events and social calendar. “I know you can buy things online, but running is not just about the sneakers, it’s about our community.”
According to one Canadian Federation of Independent Businesses report, 75% of small businesses took on extra debt during the pandemic and Statistics Canada reported last July that during the pandemic 23% of small businesses closed.
Debbie Jones, pictured below, who opened the Paris Runners Den in 2000, says her shop was already running for longer than she originally intended (it was only meant to be a five year gig), but she acknowledges saying goodbye is bittersweet.
“The store was about keeping people healthy and reaching their goals, but going fast? I left that to other people,” says Jones, with a laugh. “It would be awesome to have another running store open up here, but my hope is that even though the store is gone, our small town will always have a healthy running community.”
Almost three-quarters of footwear purchases, according to a 2022 survey of Apparel and Footwear shopping, are made online. That business, which could be worth more than $6-billion in Canada, is the bread and butter of independent running stores. But if selling sneakers is what keeps the lights on at shops in big and small cities across the country, it’s the relationships between runners fostered by group leaders that give the shops a life of their own.
After the 2013 Boston Marathon bombings, runners from the Paris, Ontario community gathered to honour the victims. There were five Boston racers that day connected to the Paris Runners Den and two of those racers were pulled off the course while authorities tried securing the area. On May 4, 2013, local runners participated in a 4.15 mile run/walk in Boston, Ontario, to commemorate the victims of that terrible day.
“I was not going to let that random act stop us from doing what we love to do — run,” says Michael Hamilton, who carried the Canadian flag that day.
Indie running stores helped nurture the career of many elite Canadian runners, and Krista DuChene, pictured above with her friends, has long been associated with the Paris Runners Den. Nevertheless, Debbie Jones says her intention was always to focus on beginners. “In Paris, I felt like we needed more runners and the way to get them would be to offer first-time clinics,” says Jones, a multiple Boston finisher who nevertheless dismisses her running prowess. “With our group, it didn’t matter if you were the fastest or the slowest because our guiding principle was not to judge — we were a big family.”
What happens to the family when their house goes dark? Who will greet the next generation of runners? Debbie Jones says she’s fortunate to have done something she’s loved. She raced 21 marathons and made lasting friendships, including being asked to be Maid of Honour at three of her runner’s weddings. Mike Hamilton, meanwhile, traveled to Boston, New York, London and Chicago with his run crew. He says they took pride in their matching singlets. They were known for their cheering at events.
“Cheering for the runners in our group always felt just as good as my own racing,” says Mike. “I’ll always treasure the friendships I’ve made and how my life has changed over the past 20 years of running connected to that store.”
Canadian Beer Day and Athletic Brewing Founder Bill Shufelt
Lots of holidays come and go and now we’re all focusing on Thanksgiving. But today is Canadian Beer Day and with that it’s a good time to pay tribute to Bill Shufelt, who started the non-alcoholic craft beer company Athletic Brewing in 2017 in Connecticut. Their brews — available as Run Wild IPA, Upside Dawn Golden and many more — is available across the country at grocery stores, LCBO and many leading Canadian races, including the Tamarack Ottawa Race Weekend and the TCS Waterfront Marathon, where iRun and Athletic have put together a race team in Toronto.
Athletic Brewing recently hosted a workout where editor Ben Kaplan spoke to Bill about craft beer, lifestyle choices, and the importance of following your gut.
What do you think of your reception so far in Canada?
It feels borderless. We have a lot of ambassadors in Canada and we’re excited about more distribution up here, but it’s not surprising: I’ve spent a ton of time in Canada over the years.
How’s that?
Just from BC and skiing out west and my grandfather has a cottage in New Brunswick, so we’ve always considered Canada our home away from home and it always feels really great being back here.
I read about you in the New Yorker, and then it was like your beer was suddenly everywhere. How did you anticipate the non-alcoholic craft beer trend?
Nothing came from focus groups. It all came authentically from my life and our teammates’ lives. And as we add more teammates our community grows authentically from our interests; but when we started the product it was from a need in my life. I had an emerging, modern, healthy lifestyle and I demanded a healthier beer.
How long ago was that?
I fell in love with fitness probably twelve years ago and as my workouts got more intense I was looking for a power performance lifestyle. In the early days, you have to imagine that I had no marketing budget and I just simply brought the beer out to races I was running.
Like how Phil Knight started with sneakers.
Just handing out beers at finish lines. It’s not like I was using Google to find places where people were running, it was entirely authentic, just wherever I went, and just like that, I handed out hundreds of beers.
Now you’re one of North America’s fastest growing companies. What’s that mean to you, seeing your premise proved true?
We knew the market was there. It was so obvious of a need and when I shared the idea with people, the non-alcoholic beer market was .3% of the beer market. But in my own discussions, upwards of 50% of people I shared the idea with were excited. I knew there was a real need in the world.
How many beers are in the line currently?
We market three to five beers in a given store, but in the life of Athletic we’ve developed well over 50 beers.
I certainly have grown to appreciate your product.
I don’t know anything about anything — I just love great beer and love working out and this is exactly what we want to be doing.
The Health Guidelines make it pretty clear that alcohol isn’t good for anyone, let alone athletes.
We’re not out to make health judgments as a company, but as people make their own decisions, we want them to have tons of options. We want to make it easy for people. Our biggest goal is go get our beer out everywhere.
Today is Canada Beer Day and I’m ten sleeps away from my marathon, drinking your beer every night. What’s your message to Canadian racers?
Thanks for loving our product and thanks for welcoming us. It makes me proud that I knew there was a real need in the world and we had to deliver on it, and Canadians responded. Cheers.
Let the Next Chapter Begin: Krista DuChene to Run 100K Race
When I ran my first marathon, I qualified for Boston but didn’t think much of it. Shortly thereafter, it seemed that in every running conversation I was asked when, not if, I’d race the Boston Marathon. I questioned the hype and truly didn’t know the significance of arguably the world’s best-known road racing event.
Until I did it.
And I got it.
Twenty-one years after that initial 42.2K I finished writing my marathon chapter at the 2023 Tokyo Marathon. It was the race of my life, the brightest and most incredibly satisfying experience of my athletic career. In my twenty-second time racing the distance, I mastered it. Everything about it, and the events leading up to and around it, was perfect. All of the uncontrollables worked in my favor toward achieving this finale on such a high note, one that I was blessed to write on my terms.
In the months after, I had no desire to even think about racing again. I continued running for the pure love, joy and satisfaction of it, and waited to see when, and even if, the ambition to compete would return. I enjoyed completing workouts and long runs with my Coolsaet Go athletes I was coaching, and eventually started thinking about racing again.
When writing about my first (unofficial) ultra, a 54K in 2020, I discussed similarities and differences in road marathons vs trail ultras. I said the most common comment and question after a marathon is, “Congratulations! Enjoy the downtime. When is your next one?” whereas from the ultra runners it’s:
“Congratulations! Welcome to the club. So, when is the 50 miler?”
While I truly thought my next ultra race would logically be one step up—a 50 miler—I’m jumping ahead to the 100K distance, which I plan to run on May 25, 2024 at The Sulphur Springs Trail Race in nearby Ancaster, Ontario.
I’ve heard great things about this race for years, some while on long runs with my friend Dale who once held the 100-mile course record. The same Dale who suggested I try to make the Olympics. The same Dale who said I’d make a good ultra runner. And I also listened to positive experiences from Tina, a running friend who shared the same desire to venture further into ultras after finishing the marathon journey. I knew it was a race I’d likely try some day. And after learning about the excitement around the news that the 2024 race needed 100 finishers in the the 100K (18 hrs) AND/OR 100 Finishers in the 100 Miler (30 hrs) to be granted Western States Endurance Run Qualifier Status, I knew it was the year.
I know several running friends who have registered for this event, which includes other race distances and relays. Some friends even include those from my high school track team who had asked if I’d run in a relay with them (sorry, David, but I’ll see you there!).
I look forward to learning more about training for and competing in this distance as both a coach and athlete. And I know I’ll be once again guided by the right person, Coach Reid Coolsaet who successfully ventured into the ultra scene himself, also after completing his marathon finale. Lastly, I’m most excited to run alongside my closest running friends with whom I’ve shared thousands of kilometers for over twenty years.
Let the new chapter begin!