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Goal Pros: Tips from Hofbauer, Cliff, and Pidhoresky on Getting the Best of 2018

Dayna Pidhoresky says it's important to avoid the "all or nothing mentality " when it comes to setting goals. Image courtesy of Dayna Pidhoresky.

After a big fall race, it’s pretty easy to fall into a sort of no man’s land where the motivation and drive that carried you through to a goal race can hit rock bottom.

I found this period especially frustrating because as much as I didn’t want to think about running for a while, which was perfectly fine, I couldn’t forget about it altogether. In addition to rest, this was supposed to be a time of reflection where I’d look ahead and determine how I could improve in the coming year as well as build on past successes.

As I finally got to thinking, it seemed my thoughts were pretty directionless. My big dilemma was whether or not I’d make a full marathon a focus of 2018, but the answer to myself seemed to constantly be, “Ummm, I dunno.”

I figured this conundrum wasn’t unique to me. Goal setting needs guidance and I’ve often been terrible at it, so I asked Trevor Hofbauer, Dayna Pidhoresky, and Rachel Cliff for some simple tips and things we can take into consideration when planning for a successful future season.

There are two types of goals: outcome and process

Outcome goals are achievement oriented. This might be your PB or BQ. Canadian 10K champ Rachel Cliff warns that when it comes to personal bests, “The challenge is that they can be greatly impacted by things beyond your control, such as weather or another athlete’s performance.”

In contrast, “Process goals are something you can control and involve training and recovery.” Process goals, Rachel says, can involve “increasing running volume or being more consistent with physio drills.”

Essentially, in addition to the big flashy goals, set goals that will fine-tune your training. Be honest with areas where you may need more discipline or to be more proactive. The more we commit to process, the greater our chances that our outcome goals will become real.

Trevor also has some tips for race weekend.

Map out that process

Canadian men’s marathon champion Trevor Hofbauer reiterates the importance of holding yourself accountable on the way to big goals. Trevor says, “I think it’s important to pick one big race that you want to ace and add other smaller, tune-up races into your calendar, whether it’s a quarter, half, or equal to the distance of your big race.”

Of course, it’s important to always control for variables and have multiple measures for success at each race. Trevor says, “I usually set up three goals: A = shoot for the stars; B = realistic; and C = finish the race.”

They can’t all be PBs

Getting into some of those smaller races en route to the big one can help ensure that you’re not only on the right track, but also allow you to make tweaks in your big goals. Dayna Pidhoresky says to avoid the “all or nothing attitude.” “When I plan out my racing schedule, we pick a few big races in the spring and the fall and some interim ones to gauge fitness.”

These aren’t all out races where you leave everything on the course. Remember, you’re still in your build and don’t want to spend yourself out. These are the races that Trevor advises you run in a “controlled manner that doesn’t leave you to fatigued.”

Ask yourself questions

You’re only setting yourself up for disappointment if your goals don’t strike that necessary balance between realistic and challenging. Dayna urges that any runner setting goals take stock of the previous year and consider key questions such as, “How much am I willing to train? How well does a particular course suit my strenghts and weaknesses? How much does this race mean to me?”

Rachel says to also consider what went well and what didn’t and in doing so make your goals more realistic. If you’re well behind on building strength and injury prone, it probably doesn’t make sense to chase huge jumps in your PB without first addressing that gap in your training.

There are different kinds of goals and Rachel Cliff says it’s important to know the difference. Source: Victor Sailer/Photorun.net

Be authentic

When it comes to your goals, they need to be that–yours! Anyone can set a goal, but if it doesn’t excite you it’s not worth it and you’ll likely be more frustrated in the end.

Set YOUR goals and run YOUR race!

Why Brooks Supports Women other Companies Ignore

The new issue of iRun for 2018 is entitled Running is for Every Body. We came up with that before learning that Brooks, the Seattle-based, 103-year-old running company, had a marketing slogan entitled A Bra for Every Body. In our issue, out Friday, we hear from a runner named Debbie Millar who struggles to find clothes that fit. “I left the stores empty-handed, almost in tears,” she writes in the piece. Heather Cvitkovic, Director of Global Apparel for Brooks and Danielle Pepperl, Brooks’ Global PR Manager, talked to us about what they’re doing for runners like Debbie, and why inclusivity is more important than elitism in our sport. The interview was conducted by iRun GM Ben Kaplan.   

iRun: It seems like making clothing that fits the maximum number of people isn’t only the decent thing to do but also the smart business move. Don’t you want to sell stuff that as many people as possible can buy?

Heather: Of course, but it’s a lot of work and a big commitment and a huge cost to doing this business. Most brands are at sample sizes because it’s how sizing works. The sample size is the middle of extra small and large. In order to make the jump to extra large and above, it’s an extremely large amount of work, and cost.

iRun: Why do it? 

Heather: We know there are a lot of different sizes that run and we want to be of service to them. On the Moving Comfort side, we always covered larger cup sizes and had a plus-size line. When Moving Comfort moved to Brooks, we wanted to stay with our larger sizes.

iRun: Has it paid off?

Heather: Our core sizes are still the sample size, but as the consumer changes and they’re more vocal with their needs and wants, and as we watch runners, we realize there’s an opportunity in making good clothing for diverse bodies.

iRun: The need for larger sizes has grown?

Danielle: Well, a lot of brands now are going into this space and there are more eyes on it—more awareness, and that’s a good thing. It’s a good thing for runners.

iRun: You guys are an interesting running company in that your logo is Run Happy, as opposed to, say, Run Fast. Why is that?

Danielle: Run Happy has been at the core of our DNA for years. We believe in the transformative power of the run and Run Happy brings that to life. No matter your motivations for running, you end up in a happier place through the run. We want to portray that glass-half-full approach.

iRun: Who do you see as the typical Brooks athlete?

Danielle: Runners. All runners.  

iRun: Do you think running is inclusive?

Heather: That’s the unique thing about it. All you need is a good pair of shoes, some clothes and you can run whenever and wherever. Accessible and, yes, inclusive.

iRun: Talk about the bra line. How do the sizes work on your sports bras?

Heather: We do everything from an A to a G cup, and 30-44 band. We focus on all the needs of a woman, sometimes a pull-over bra in a small to an XL or XXL or sometimes she needs a band that is a 34 band and a B cup. We try to give her all the different types of sizing to fit her needs.

iRun: Is it really possible to fit every woman’s needs? 

Heather: Our focus is a bra for every body. We try to fit all sorts of body types and fitness levels and I think this is important—when we make bras, we fit them, we wear them, and we do most of the testing in-house.  

iRun: How is a plus-size bra made? 

Heather: It’s an involved process. We make a prototype and put that on a sample size, a size medium, and then we make another prototype, and we go through three rounds of prototypes, all the while grading them in and out to broader sizes—from extra small to extra, extra large. Then we give all of those prototypes extensive wear-testing, especially our core products.

iRun: And who tests the products? How do you make sure you have a variety of women doing the sampling? 

Danielle: We have all sizes in our headquarters and we use internal people to do wear tests.

Heather: Which is interesting, because sometimes it can be a great thing and sometimes a curse, they can be very picky and hold us accountable.

iRun: That’s cool. 

Heather: It is cool, and like the photograph that we sent you, in the Brooks ad? Those are internal employees. Almost all of our marketing and Brooks Running on Instagram and Brooks Women on Instagram, both channels are mostly internal models.

iRun: Also cool. 

Heather: We strive to represent as many different body types and runners as we can.

Marathon Mom on Winning the Tannenbaum 10K and More

This fall I celebrated 15 years since completing my first marathon, a 3:28 at the Niagara Falls International Marathon. Who would have known where it might take me?

I also celebrated 15 years since writing my Canadian Dietetic Registration Examination to become a Registered Dietitian with the College of Dietitians of Ontario.

I am so grateful that, since elementary school, I invested in both sport and academics. Each led to rewarding, enjoyable, and challenging careers that allowed me to earn an income and raise a family with my husband while he pursued his career.

For the last several years I have referred athletes, seeking the services of a Registered Dietitian, elsewhere because I was simply too busy with three young children and training full-time. Secondly, I strongly believed that I was not going to practise in such a way that they should eat they way I did just because that is how I ate, despite those many requests. So with some of the free time I had, not training for a fall marathon, I travelled to Montreal to complete the 4 day Dietitians of Canada Intensive Sports Nutrition Course. Trent Stellingwerff, Physiology Lead at Canadian Sport Institute – Pacific would be presenting alongside many other notable experts in the sports nutrition field. Not only is Trent part of the Speed River Track & Field Club and the lead for many national Integrated Support Teams but someone I have known since we competed together as high school athletes in Lambton County. Oh, and his wife is a two-time Olympian so he really knows his stuff. Trent presented the first session, which had me quite concerned as he whizzed through a review of university biochem with several youngsters nodding their heads, just having learned it a few years ago. I thought it might be a very long four days ahead. Thankfully the content broadened and I knew I was in the right place for the right reason, to expand my knowledge for my own Private Practice and to more formally learn that which I had been implementing for all these years.

In recent weeks I have also continued to grow my Public Speaking services, delivering messages at the Indianapolis Monumental Marathon expo, the Ontario Investment Office, and various local community groups and organizations.

In early November I donated my 2015 Rotterdam Marathon medal, where I ran a 2:29 to get my standard for the 2016 Olympics, to the Medals4Mettle organization. When I was asked to give it to a family with a toddler going through chemotherapy, I knew right away that it was the perfect medal for them as I had earned it 11.5 months after fracturing my femur. I wanted to encourage them that someday they too would look back on their hardship as a distant memory. On the topic of cancer, in mid-November I took the opportunity to advocate for some preventative measures after undergoing a colonoscopy due to my family history. While possibly too much information for some, I wanted to help create a normalcy around a procedure somewhat deemed a hushed subject much like mammograms many years ago. Colon. Breast. Cervix. Prostate. We’ve all got one or more of these parts and should do what we can to prevent these types of cancers. A good friend of mine who works in cancer prevention gave me a tagline to use: Don’t Die of Embarrassment. Truth. Fortunately, like I had been told, the prep was certainly the worst part of the entire experience but I won’t get into those details. Because of my husband’s previous line of work in the area, I went to one of the best gastroenterologists where I was treated with incredible care. I came home with a clear report, good for another 5 years. One more thing completed from my off-season to-do list!

Finally, on to the running. Coach DST has me building a strong base with a consistent volume of 110-130 km/week and some quality work of 25-30 minutes in two workouts/week. I’m easily and consistently completing weekly 30 km long runs and continue to take full advantage of this wonderful fall on the beautiful trails. With the plan to run a spring marathon, I knew I’d have to start racing at some point. I didn’t feel the urge or necessity as I am quite confident in the progress of my training and know I have plenty of time to get fit but in looking at the calendar I knew that my options were limited and I preferred sooner than later. While it required some juggling with my husband and kids’ schedules, the Tannenbaum 10 km would be a perfect start to get back to racing after a 6 month absence. When deciding to do this race, less than two weeks ago, I knew I was strong and healthy but certainly not fast. Honestly, my goal was a solid effort, aiming to break 40 minutes. Then at the end of last week, I figured that sub 38:00 was possible. Finally when I got to the start line, I simply gave myself a range of staying in the 3:30’s/km. The race drew a fairly significant amount of men who were also within this range so I had several to keep my eye on. While I think I could have run a bit faster if one of those ahead of me were female, I surprised myself by running 36:08 for the win, a new masters course record, and just 11 seconds slower than my time from 2015. Not a bad ending to 2017 at all!

As I continue to establish a more balanced approach while I keep growing and learning in my professional careers, I also enjoy an immense satisfaction in reflecting upon my accomplishments. Now that I am competing as a master and have done the Olympic thing, there’s a tremendous amount of pleasure in simply running for fun yet also striving to be better. I’ve got nothing to lose. And who knows where it might take me?

Photograph by Bob Baldwin for the Tannenbaum 10K     

iRun Radio – December 3rd, 2017

iRun Radio

Running is for every body. That’s the theme for the upcoming issue of iRun and this week, Mark speaks with some of the women featured in this issue. First Sasha Gollish, runner, and guest editor for the issue speaks out about body image. Then an everyday runner shares her story about challenging the idea of what a runner really looks like. Plus one Ottawa running coach talks about the challenges of training girls and young women in the sport.

10 Running Safety Tips Brought to You By AfterShokz

November was National Runner’s Safety Month and we teamed up with AfterShokz Canada to giveaway a pair of AfterShokz Trekz Titanium headphones to two lucky winners. Congratulations to give-away winners, Cathy V (aka @runningdesigner) and Mike Walters who shared their best running safety tips, along with many more road runners and trial blazers. As the days get a little colder and darker earlier, you can still get your kicks you just need to be a little more mindful when you run.

ONE: For those of us who wear hearing aids, open-ear design means we no longer have to run without music.–Peter Symons via Facebook

TWO: I always imagine I’m speaking to my son before he might head out on a run, telling him to look both ways, give way when needed and respect the road. Then, I remind myself to follow these Running Golden Rules.–Bryan Lamber via Facebook

THREE: When crossing the street and someone in a car is waiting to turn, never cross until you have made eye contact with the driver. @runningdeisgner via Instagram

FOUR: Run with a partner, especially at night. –Susan Duggan via Facebook

FIVE: Listen to your environment for safety. Listen to tunes for motivation. With these headphones, both can be done simultaneously. –David Gregory via Facebook

SIX: Always carry some type of identification with you.–Gayle Tooth via Facebook

SEVEN: Solo runners, make sure someone knows your route and your estimated finish time, it’s always good to have someone know where you are. –@crantina via Instagram

EIGHT: Be seen. Wear lights and as much reflective gear as possible.–Charlotte Flewelling via Facebook

NINE:  Trust your instincts. If something (a road, a sketchy person, the feeling someone might be following you, bad lighting) gives you the hebee geebees, turn around or go a different way.–Jana Paniccia via Facebook

TEN:When running with your pet make sure the leash is tight.–Mike Walters via Facebook

AfterShokz open ear headphones are the safest alternative to traditional sport headphones and earbuds. Check out AfterShokz Trekz Titanium wireless headphones for just $169.95 (plus, free shipping!) at https://aftershokz.ca/collections/wireless/products/trekz-titanium

iRun Radio – November 26th, 2017

iRun Radio

As the legendary Bart Yasso retires at the end of this year, he looks back on his history with Runner’s World and shares some of his favourite runner stories. Then, Tracey Clark runner and president of Bridgehead Coffee talks about her experience of training, traveling and racing with a group of friends over the past decade. Plus Cindy Hooper a triathlete and runner who was diagnosed with pancreatic cancer five years ago explains how running and training made her feel healthy and normal during her treatment.

 

Fresh and easy gluten-free pasta

When you don’t feel like turning on an oven, this “raw-licious” recipe is still packed with key nutrients including vitamin A, iron and magnesium courtesy of spinach and pumpkin seeds respectively.


Rawlicious Zucchini Pasta with Hemp Spinach Pesto

Serves 2

INGREDIENTS:

2 zucchinis, ends trimmed

Hemp Spinach Pesto
3 cups spinach
1 or 2 cloves garlic
1/2 cup pumpkin seeds
1/4 cup hemp oil or extra-virgin olive oil
1/2 tsp sea sail
Optional: 1/2 cup hemp seends

DIRECTIONS:
ONE: Use a vegetable peeler to slice the zucchinis into ribbons. Place zucchini noodles in a large bowl.

TWO: For the pesto, in a food processor, combine all ingredients. Process to desired consistency either with a crunchy or
creamy texture. Add more oil if needed.

THREE: Add pesto to zucchini noodles and stir well.

Reproduced with permission from Joyous Health (Penguin) by Joy McCarthy.
mccarthy_joyoushealth_pb

Run Like A Girl, Run Like Sunshine

By: Bridget Mallon

Sunshine Bernard signed up for her first 5k race as a 40th birthday gift to herself – the Bluenose in Halifax, Nova Scotia. Then over 300 lbs, it was something she wasn’t sure she could do. She beams when describing the feeling at her first finish line: “AMAZING!” Sunshine returned home to Millbrook First Nation with a new goal in mind: helping kids in her community to feel that same sense of pride and accomplishment she experienced at the finish line. I asked her a few questions about her journey.

What was the moment that made you want to start running?

A few years ago I was watching the news coverage of the Blue Nose Marathon in Halifax and said to myself: “Someday I am going to do that race”.  As a gift to myself for my 40th Birthday, I signed up for the 5km run at the Bluenose. If you saw the physical state I was in (over 300lbs) you would have rolled your eyes and laughed.  I could barely walk to the fridge (oh wait, I mastered the walk to the fridge – hehehe). I no longer wanted to live the lifestyle I was living, so I started eating healthy and doing a little physical activity. I’ve lost over 120 lbs so far.

How did you train?

I trained in the gym and outdoors. I remember using the telephone poles as guides.  I would run from pole to pole and then walk a bit.  Before too long I was able to run a little further each time.  Someone suggested a running app, so I downloaded it and some music and used my app to help with my running.

What was race day like for you?

So many thoughts were going through my head, like “What the hell was I thinking signing up for this???” At first I was overwhelmed with so many runners and spectators. I don’t like people watching me so I was pretty nervous at the start line. At one point I actually thought about walking away.

During my run, I had flashbacks of my life and how I came to be here. I was feeling strong and proud.  I didn’t pay attention to the other runners and pretty much ignored the spectators.  As I ran across the finish line, it was probably one of the proudest moments in my life.  I did it!!!!  That feeling was amazing.  I ran my first 5km at 40 years old.  I proudly wore my medal. It was a reminder of something I thought I would never ever do but I did it.)   I felt very proud.

And that led you to start Girls on the Run and Running Rez Chicks and the community race?

Yes, for weeks after my 5km run, I talked to my family and friends and what an amazing feeling it was, and wished I had started running earlier in life. I continued to run regularly and signed up for a few other races.

I mentioned to my brother how I would like to start a run group for young girls in hopes that they would experience the same feeling I had at age 40 and maybe inspire them to continue running.  He said, “Do it up!  Start your own group.”  At first, I wasn’t sure where to start. Then I contacted a local trainer who I have been working with on other projects through my job at the Health Centre as a Community Diabetes Prevention Worker, and she agreed to help me. I put an ad out for young girls 8-12 years old to join my run group.  I held a lobby session at the Health Center where I work to explain what Girls on the Run was about. During the session, a few mothers inquired about having a women’s run group.  I thought, I’ll give it a try and see how many women show up.

My first learn to run session for the “Girls on the Run”, I had 12 young girls join and 14 women who we named the “Running Rez Chicks”.  This year I invited two older girls who were part of the run the previous years to become mentors for the other runners.

The sessions are held for 6 weeks, followed by a Fun Run. I wanted community members to see how hard these runners worked, so I held the run in my own community.

How did the race go this year, and what do you enjoy about being race director?

Our Fun Run was just held on a Saturday November 6th. I sent out a flyer and a call out for community members to come cheer on the runners and put on a contest for the best motivational sign.

There is a lot of behind the scenes work that goes on when you host a Fun Run.  I order t-shirts, medals, get a race permit and look for volunteers to help for the Run.  It was quite overwhelming and at one point I thought, this is my first and last run I will ever host.  My thoughts quickly changed on race day after seeing how excited the young girls and women were.  To see their joy in accomplishing the run, cheering each other on and receiving their medals.  It was a great day!!!

I’ve also had parents had come to me afterwards and said they credit the run group in encouraging their child to join other sports or helping with the sport that they are presently in.

So the race medal was designed by one your young runners?

Yes! I asked one of the girls if she would be interested in designing a logo for the Run – Sipu Julien.  I took her design to a local production company and they were able to use her logo on the medals and the t-shirts.

This is a big accomplishment for her.  She started my run group because her mother had signed her up and she did not want to be there.  So every week it was a struggle for her to participate.  The weeks went by and each time she came her attitude changed.  You could hear her encouraging the other girls to keep going.  It was nice to hear her and the other girls motivating and encouraging each other. I also had one of the Running Rez Chicks take the drawing from the medal and bead it for a gift for our trainer.

What are your next goals for your own running and the groups?

After a brief break from running due to an injury I am training for another 10k at the Bluenose.  I did the Princess Run in Disney a few years ago and my long-term goal is to do the ½ Marathon there.  I want to run through the castle at Magic Kingdom.  I hope to do this with my nieces.

As for the Girls on the Run and Running Rez Chicks, I look forward to more runs in the future and inspiring and encouraging others.  I would like to invite other First Nation communities to join us.

 

Race recap: Hamilton Marathon 2017

By Karen Kwan

On Sunday November 5, 2017, runners took on the Hamilton Marathon (pegged at Canada’s #1 Boston Qualifier) and Half-Marathon. The forecast earlier in the week called for 9 degrees Celsius and a mix of sun and cloud. But as the race day approached, it looked like it was going to be a rainy day. And sure enough, it called for light rain.

Morning of, runners gathered and kept warm in the arena before the race start, and we would doubt that anyone who ran the marathon would call the downpour the greeted us at 7:45 a.m. light rain. With many decked out in ponchos and garbage bags, the runners took off for their 42.2k race. The rain would be intermittent throughout the race, which made some of the roads slippery. And the rain wasn’t the only thing to contend with: there was strong winds (reportedly gusts of 49 km/hr at some points) so the conditions were not favourable for the marathoners.

Described as flat and fast, the rolling hills in the first half of the race caught me by surprise (despite having watched the course video), as did the Red Hill Expressway, which I anticipated to be a significant descent for the entire parkway (when the descent is rather minor other than the ramp to get onto it), although some runners do feel significant impact running this stretch of the race. After the Parkway, the rest of the route is flat as you work your way to the Confederation Park portion of the race along Beach Blvd. and the Waterfront Trail.

With the conditions as they were (and possibly the remoteness of the route for the first two-thirds of the race), there was little cheer support along the route until you got to Confederation Park, where a booth from MIzuno and some friends and family, including one dressed as Thor, helped to perk up the mood on this cold day. The route is scenic along the back country roads when you run along the escarpment, and the lake offers pretty views as well at the end.

As evidenced on Instagram, many people struggled with the conditions and many people also had fantastic races, and many got their BQ. Bonsa Gofa took first place for the men with a chip time of 2:23:33 and Jane Weber was the first woman to finish with a chip time of 2:58:49.

At the finish, after receiving the hefty medal, runners fueled up on apples, bananas, hot broth (which many added the package of hemp hearts to) and pizza (what a nice departure from plain bagels!).

Despite the conditions, it’s definitely a race we’d consider doing again given it’s timing in the season (when the weather is cooler, which is our personal preference),and it can be hard to resist the draw that it’s the number one Boston Qualifier in Canada! Congrats to all the runners!

Karen Kwan is a regular iRun fashion and travel contributor, and you’ll find her running fashion posts every Friday on Instagram. She contributes to a number of publications and you can also follow her travel and running adventures at Health & Swellness.

iRun Radio – November 19th, 2017

iRun Radio

At the finish line of any race, runners emotions are on high but for some crossing the line has an even greater meaning. At 59, runner Michael St. Laurent shares his experience of cross in the finish line for the first time ever at Around the Bay in Hamilton. Then, Ottawa runner Peggy Hickman explains how running has helped her in keeping the voices of schizophrenia at bay, along with her experience at last May’s Ottawa Marathon. And eight months after being diagnosed with chron’s disease, this runner completed a marathon and continues to enjoy the run.