Minimalism: A Re-discovery of the Proper Way to Run

By: Gwen Leron

Is the minimalist movement a trend? According to Peter Way, a minimalist enthusiast and customer service rep from specialty sports store Sports 4 in Ottawa, it is not.

“Minimalism is not a trend. It is more of a re-discovery of the proper way to run,” he says. “Minimalism may frighten people at first, but if they give it time, they will soon see that you will need to only give minimal effort for maximum return.”

With the minimalist movement gaining speed, many new customers come into the store inquiring about how to move to a minimalist shoe. So how does Way prepare a customer for the transition to minimalism?

“I empower each customer with the knowledge to make the decision. I encourage a gradual change, nothing too radical,” says Way. “Ultimately, which shoe they decide on is up to them, but I encourage them to use their gut feel and what feels best to them.”

Way and the rest of the Sports 4 staff will take the time to ensure customers are happy and comfortable with their choices. Staff will measure each customer’s feet and ask questions about the person’s running habits in order to come up with a few shoe suggestions. “We don’t push,” says Way. “We want everyone to feel comfortable. We are here to help.”

Mizuno shoes have been especially popular at the store. When asked why he thinks Mizuno has been able to corner the market with their minimalist shoes, Way quickly answers: “Mizuno shoes are a great choice because of their consistency. Each time a new shoe is introduced, the overall fit, feel and performance never varies. The only change is the look and material upgrades which continue to make this brand a top choice year after year. ”