If Einstein Ran – Genius 15

[R + ld + E ] = A BRILLIANT RUN.

EINSTEIN BELIEVED EVERYTHING SHOULD BE MADE AS SIMPLE AS POSSIBLE,

BUT NOT SIMPLER.

And we couldn’t agree more. Scroll down to see Mizuno’s design philosophy revealed — and how it comes to life in the new Limited Edition Wave Rider 15.

By combining the best qualities of every Wave Rider that came before it, Mizuno has created its masterpiece with the Wave Rider 15. While the pendulum in running may swing from one extreme to another, the genius of the Wave Rider 15 is found through its harmonious balance of a lightweight feel, wrapped-to-foot fit and exquisitely smooth ride, ultimately producing a brilliant running experience.

Kaizen, the Japanese word for “continuous improvement”, guides Mizuno’s development philosophy. With an elevated understanding of Runner’s needs, by Innovating Differently and focusing intently on Editing process to ensure every element of our design improves performance, Mizuno stands alone and ultimately delivers A Brilliant Run.

MIZUNO’S LAW: An evolving set of truths that deliver the ultimate running experience.

Mizuno Rule #1 ITS TIME FOR RUNNING TO BE ABOUT RUNNING

Its time for running to be about running. For road and runner to come together in the name of this sport we so love. To give the run as much as the run has given us. For more than 25 years, we’ve done that. We’ve made running shoes that don’t follow fads or chase trends. We lead runners to that special place where every step of every mile feels light, fast and effortless, making every run more brilliant than the last. Where the only thing smoother than your stride is the freshly laid blacktop asphalt below. Where nothing else seems to exist but the blue sky above your head, the blacktop beneath your feet, and the crisp air pumping in and out of your lungs. This is running. Beautiful and simple, running speaks a primordial language that only runners understand. It beckons you as the snooze button tries to seduce you for 15 more minutes of REMs. It pushes you as Mother Nature attempts to push you back indoors with her blistering heat or biting cold. It challenges you to see if you are made of more than just flesh and bone. And so in the end, you lace up your shoes and go forth. You run. You devour mile after mile. You burn and you sweat and you do it all over again the very next day. Because this is who you are. A runner.