Have you seen the commercials for the Lotto Max game?
I don’t normally watch commercials, but I caught this one out of the corner of my eye the other day. I have searched high and low and can’t seem to find it online to show you, so I will just have to tell you about it.
Set to Bob Sinclair’s Love Generation, it shows a woman leaving her house for a run. Each time she runs across the screen, she is in another part of the world – the Taj Mahal, Great Wall of China, somewhere in Africa….
Maybe I am thinking too much, but I find it very interesting that in order to get people dreaming about how nice it would be to be rich, and thus buy tickets, they went with a runner. Obviously this catches my attention because I am a runner. But I am sure that runners are not their target audience, at least not exclusively, so they must have thought that something about that ad would resonate with the population in general.
I guess I find it a little funny that they chose running to represent a lifestyle of ultimate freedom because to me, running is freedom. At the very least, when I am running, I feel free.
I am not gonna lie though, it’s not like I have never imagined how my running would change if I won the lottery! Oh I’d have a coach, maybe a chef, a pair of tights for every day of the week. Like the woman in the commercial, I would run everywhere. The list goes on.
Dream with me a little! How would your running change if you won the lottery?
I would just have nicer shoes…and a big house with an indoor running track…and I would run all over the world…with my friends …on my private jet…lol…
I like the gaming commercial with the fast boat and helicopter.
A while back, I pledged to run everywhere I go and I am truly enjoying discovering new cities by running. I would love to have the means to turn that pledge around and go everywhere to run 🙂
I would be running somewhere warmer like the woman in the commercial, possibly on a beach somewhere. Also, I’d have rockets in my shoes to help on tempo runs.
MikeM – LOL!! I love the rockets 😀
EndorphinBuzz – nice flip of the pledge – I would love to do the same.
EZL2000 – The private jet is a great idea! Then we wouldn’t have to worry about getting enough water on flights!