Motivation The Future of Women’s Running Has Arrived: Adidas PureBOOST X

The Future of Women’s Running Has Arrived: Adidas PureBOOST X

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Adidas has launched a PureBOOST X, a running shoe created by women for women. After years of testing and research, adidas has created a “…sleek, form-fitting running show built to  meet the relentless energy of their active lifestyle.”

PureBOOST X runs for $130 and unlike many women running shoes – that are merely adaptations of the male shoe – the new BOOST show was cultivated with only the female athlete in mind.  As a result, Adidas proudly boasts this uniqueness of this product, “…high performance meets high fashion running shoe for women.”

Senior Director of Global Brands in Running, Jennifer Thomas, says, “The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance.” Moreover, she adds, PureBOOST X is a product of innovation and style working in perfect harmony to meet the demands of today’s versatile female athlete.”

Here are some specs on the shoe:

  • New floating arch provides completely fresh look and feel
  • Adaptive arch wraps underneath the midfoot, making the foot look smaller with more support
  • The stretch mesh upper, floating arch and lock down lacing system provides a personalized fit
  • Mesh hugs foot from heel to toe
  • Stretch web outsole allows for flex at any point enabling the foot to maintain its natural motion

 

Twitter: @adidasca

Instagram: @adidasca

Facebook: @adidasRunningCA
Hashtag: #PureBOOSTx

For more news on Adidas’ latest running gear: http://news.adidas.com/CA

About Adidas

Adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok and TaylorMade.