Motivation The BIOM C Makes a Good First Impression

The BIOM C Makes a Good First Impression

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JC Cortez takes us through his first impressions of the BIOM C’s.

I was like a kid at Christmas waiting for ECCO’s BIOM C running shoes to be delivered.  They were delivered late in the day and I had already run my scheduled 8 miler that day, so I was bummed that I couldn’t take them out until the following day.  The box they came in, was fanciest shoe box I had ever seen.  As soon as I opened the box I could smell the leather. Ah… the new car smell.  They came with an extra pair of laces of a different colour so I chose to change one on one shoe.  I NEVER change the laces on a new pair of running shoes.  When I buy a new pair of shoes I have to leave the laces the way they left the store.  I was a bit worried about the lacing not working when I tried them on.  Compulsive?

Once I tried them on I couldn’t believe how light they felt.  I took them out for their maiden voyage the following morning.  The cushioning was unbelievable and they felt even lighter than when I first tried them on.  They felt very comfortable compared to other neutral shoes I had worn.  I had very high expectations for these shoes.  Aside from not magically carrying up the hills, they did very well on the first week of running with them.

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