Training Lululemon Yorkdale in Toronto launches its Personal Shopping Service

Lululemon Yorkdale in Toronto launches its Personal Shopping Service

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Here’s to our fitness-gear budget getting blown: Lululemon’s Yorkdale Shopping Centre location has just officially launched their complimentary Personal Shopping service. (It’s only one of two Lululemon stores to offer it; the other is in New York.)

By: Karen Kwan

Book an appointment and you can look forward to valet service when you arrive by car (which is worth its weight in gold; as anyone who’s ever parked at this busy mall is well aware). Before heading to the mall, though, your personal shopper will be in touch to learn about your fitness pursuits, what colours and prints you gravitate toward or avoid at all costs, your gear sizes and the like.

When you arrive, you’ll be greeted and offered something to sip on and your changeroom will be set up with a selection of pieces pulled for you. Not sure how something should fit, need another size or just an expert style opinion? Your personal shopper is dedicated to helping you during your hour or so visit.

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Once you’ve made your picks of what to buy, if anything (there’s no obligation to make a purchase when you book an appointment), you’ll get cashed out (with the items logged into their Little Black Book under your name–making it easier to shop in the future should you want to refer to items in your fit wardrobe next time) and your fresh gear is tucked into a sleek shopping bag exclusive to Little Black Book customers.

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What we found most beneficial from our shopping excursion: first, Lululemon stores are always busy, so having someone dedicated to helping us shop is a definite score. Also, Judy Rasky, our personal shopper (she is also the lead on the program at Yorkdale) was able to highlight new items we weren’t familiar with and she got us to try on items I may not have picked up on my own (but which we ended up being fans of–like the Ready to Rulu pants that we left the store with).

Now, if only the actual training for a race were as simple and pain-free as this Little Black Book shopping experience.

Karen Kwan is a regular iRun fashion and travel contributor, and you’ll find her running fashion posts every Friday on Instagram. She contributes to a number of publications and you can also follow her travel and running adventures at Health & Swellness.