Have you seen the commercials for the Lotto Max game?
I don’t normally watch commercials, but I caught this one out of the corner of my eye the other day. I have searched high and low and can’t seem to find it online to show you, so I will just have to tell you about it.
Set to Bob Sinclair’s Love Generation, it shows a woman leaving her house for a run. Each time she runs across the screen, she is in another part of the world – the Taj Mahal, Great Wall of China, somewhere in Africa….
Maybe I am thinking too much, but I find it very interesting that in order to get people dreaming about how nice it would be to be rich, and thus buy tickets, they went with a runner. Obviously this catches my attention because I am a runner. But I am sure that runners are not their target audience, at least not exclusively, so they must have thought that something about that ad would resonate with the population in general.
I guess I find it a little funny that they chose running to represent a lifestyle of ultimate freedom because to me, running is freedom. At the very least, when I am running, I feel free.
I am not gonna lie though, it’s not like I have never imagined how my running would change if I won the lottery! Oh I’d have a coach, maybe a chef, a pair of tights for every day of the week. Like the woman in the commercial, I would run everywhere. The list goes on.
Dream with me a little! How would your running change if you won the lottery?