According to a preview in PC Magazine, the prime customer for the new Apple Watch may be “a woman who runs.” Rolling out on September 16th, including a white ceramic model going for $1,249, the new iteration comes equipped with features seemingly targeted directly at runners and other fitness enthusiasts.
The Nike+ model in particular sports a silicone band designed for breathability. The watch itself is significantly lighter than the previous model and far more petite than its Samsung and Asis counterparts.
The article sees the new design as a move by Apple for the watch to transcend status as strictly a tech product and become one that “sits at the juncture of tech, fitness, and fashion,” and concludes:
Wearing a Fitbit Surge or a Microsoft Band on a night out, for instance, isn’t widely considered a fashion plus, and a Garmin running watch often goes away when you’re done with your run. But the Apple Watch is a day-to-night watch, coming in a smaller size than other good-looking smartwatches and with more extensive fitness features. That may be its niche.
Check out the article in PC Magazine for more details and let us know if you’re already eager to drop $1,249 for a brand new toy.